Macquarie Bank is a leading provider of banking, financial advice, investment and funds management services. I drove strategic program of work to redesign their content marketing blog sites, called Expertise Hubs.
For this project, I produced personas, wireframes and information architecture. I also set up A/B testing and an agile program of work for ongoing improvements.
The case study
You can read more in my Expertise Hub Strategy Case Study.
- 484% increase in conversions for personal banking articles
- 393% increase in engagement across all Hubs
- Senior stakeholder buy-in for content marketing hubs
Sadly the Expertise hubs are no longer live, but you can still learn more about Macquarie Bank.