Expertise Hubs

The gig

Macquarie Bank is a leading provider of banking, financial advice, investment and funds management services. I drove strategic program of work to redesign their content marketing blog sites, called Expertise Hubs.

For this project, I produced personas, wireframes and information architecture. I also set up A/B testing and an agile program of work for ongoing improvements.


The case study

You can read more in my Expertise Hub Strategy Case Study.

The results

  • 484% increase in conversions for personal banking articles
  • 393% increase in engagement across all Hubs
  • Senior stakeholder buy-in for content marketing hubs

Learn more

Sadly the Expertise hubs are no longer live, but you can still learn more about Macquarie Bank.